It's time for a more sustainable fashion!

The pantone most ecofriendly has become one of the most favourite colors of designers for the next autumn/winter collection. Will designers want to demonstrate with this initiative their interest and commitment to the environment? What we can confirm is that there are some fashion brands that are particularly committed and have already started to use recycled material in their production processes. This is the case of the Italian Giorgio Armani and the English company H&M. Giorgio Armani, has demonstrated this eco tendence with the launch of a new pair of jeans made with organic cotton. On the other hand, H&M, go even further. They have created a new product line made with organic wool and recycled polyester. Ann-Sofie Johansson, designer manager of H&M, assert that they are very proud of being able of answering the consumer requests about sustainable fashion. So, if you are a H&M follower and besides eco-friendly, you just have to look for the products with a special label, which especify that they are produced with organic materials. All of this with no more aditional cost!!This is really a green love!!